Introduction

It is safe to say that our contributors are passionate about travel. And that they are good at content creation. These guidelines are there to make sure our content has a similar style and voice and that we adhere to the same core values. It also gives an idea about our expectations for a high-quality piece of content. Contributors can use these guidelines to format and structure their submissions and as a starting point to ideate their content.

What do we stand for?

Diversity & Inclusion

We celebrate diversity as the thing that makes each of us unique and we will do everything in our power to ensure everyone feels included. When travelling, we naturally become aware of how diverse the world is. We travel to experience the world, see new cultures, broaden our horizon and meet people with different perspectives than our own. And then we realize once experiencing the differences that we are also very much the same regardless of our different backgrounds. We aim to reflect diversity and inclusion by featuring travel content that is created by content creators with as many different backgrounds and as many different perspectives as possible. It goes without saying that at GloboLoko we do not accept any form of harassment, intimidation, violence, and discrimination based on gender, race, colour, religious beliefs, national origin and sexual orientation.

Sustainable Travel

These days, more and more people become aware of the impact travelling can have on the cultural, economic and ecological environment of the host destination. For example, travellers flocking to trending tourist attractions can create new income sources for a destination, but overcrowding can at the same time also lead to negative effects on the environment of the host destination. At Globoloko, we want to increase awareness about how a traveller may impact the local cultural, economic and ecological environment of the host destination and we encourage writers to pay attention to ways in which we can travel more sustainably.

Independence

We do not accept any of our content to be influenced by company marketing or promotions for locations. Our content is written independently and provides an unbiased opinion.

Types of Content

1. Travel Guides & Stories

Various Travel Guides and Stories to inspire people for their next journey, show them about what is happening locally and guide them to the best places a destination has to offer.

Here are some ideas to help you ideate your content:

  • Destination article – Destination articles are usually in-depth articles that discusses a destination from a certain angle. The best articles don’t only describe but also convince the reader that this is the destination they need to go to. The challenge is to find a new or fresh angle to explain the destination that has not been discussed in other articles before.
  • Special-interest article – Articles that are about a specific travel theme, trend or topic, often combined with a specific destination, like “Hiking in the Netherlands” or “Wineries in France”.
  • Holiday and special events – Articles that focus on what a place has to offer during special events, holidays or seasons, like “Olympics”, “World Cup Football”, “Christmas Holidays” or “Spring”.
  • Round-ups – This type of article sums the “Top 10” or “Best” things a destination has to offer, linked by a common theme.
  • Personal Story – Personal essays, anecdotes, diaries and encounters. Although this article also integrates useful facts and historical information, the focus is on the storyline.
  • Travel news – News articles focussing on current affairs that have an impact on the way we travel.
  • Opinion piece – Although in travel, opinion pieces may not be very common, a well thought through article can give travellers great insights. An example would be: “What is the best National Park in Africa to do a game drive: Maasai Mara or Kruger?”
  • Travel itinerary – For Travelers who have a limited amount of time, this type of article offers travellers a premade itinerary like ”48 Hours in Rome” or “A 2 Week Trip Around Iceland”.

2. Travel Tips

Travel Tips is a self-publishing section on the GloboLoko website where Contributors share tips and advice about the best sights & attractions, food & drinks experiences, and places to stay.

The purpose is not to list everything that is out there, but only to feature those Tips that provide an exceptional value to travellers that cannot easily be found elsewhere. Apart from the most famous and popular places to go to, we are looking for Tips that offer a unique local value (local food or locally run accommodation), have a unique concept (sustainability, great social events, or unique locations), or provide an exceptional price-quality trade-off.

It’s always good to provide a balanced recommendation, don’t feel the need to say everything is great about the recommendation you are making. Highlighting both the positive aspects, as well as the possible pain points for visitors, can make the Travel Tip more real. The goal of the Travel Tip is to make travellers better prepared, provide advice about whether this place is something for them and give a realistic expectation about a potential visit.

We are looking for Travel Tips in the following categories:

  • Sights & Attractions – Museums, Attractions, Observation Towers, Shopping areas, Streets, Squares, Neighbourhoods, Beaches, National Parks, Urban Parks. Hiking Trails, Mountains, Lakes, Viewpoints, Castles & Palaces, Religious Buildings, Festivals, Breweries
  • Food & Drinks – Restaurants, Cafes, Clubs, Bars, Street Food and Food Markets
  • Places to Stay – Hostels, Hotels, Boutique Hotels, Camping, Luxury Resorts, Bed & Breakfast, and other unique places to stay

Some tips to make a great piece of content

  • Through our content, we want to open new doors for travellers. Therefore, the content that we are looking for should be actionable content that contains all the details for a traveller to replicate the trip.
  • A great piece of content goes beyond simply listing the things to do or places to visit and entices a traveller to go to a particular place.
  • We love to publish content from passionate travellers, but we also want our content to be read, found, and shared. Always keep in mind the needs and desires of your target audience when writing and developing the piece.
  • A great article allows a reader to connect to a place and makes a place come to life. Elaborate on the place or experience from different perspectives, like its history, culture, or the people who call that place home.
  • The best pieces of content are based on your personal experience or knowledge base. We encourage contributors to show their personality and express what they stand for in their writings and images.

Voice and Tone

Voice

The voice we speak and write with represents our personality and who we are.

Travelling is about having fun, going on an adventure, opening yourself to new things and getting out of your comfort zone. We can see how different people can be and yet understand everyone has so many things in common at the same time. We are approachable, open-minded, fun, and nice to be around.

We like to learn and discover and just as we like to elevate ourselves, we also want to elevate, educate and inspire others. We are knowledgeable, confident and can be thought-provoking but not pushy.

We are ourselves and we are passionate about what we do. We express ourselves and what we stand for and encourage others to do the same. Being ourselves doesn’t mean being inconsiderate, rude or aggressive.

Tone

Whereas our voice can be considered our personality, the tone of our voice is about how we say the things we say. The tone used when writing depends on our audience, topic, and the intention behind the article. Why are you writing it? For who are you writing it? And what do you want your audience to learn, understand or feel?

Although our specific tone will vary depending on the context, one constant is that we are sensitive about people’s background and respectful and caring when we talk about other people.

We usually use a friendly, joyful, and energetic voice, but it’s always more important to be clear than to entertain.

Style details

Post length

  • Travel Guides & Stories have a minimum word count of 1,200.
  • Travel Tips are at least 600 words.

Search Engine Optimization (SEO)

Paying attention to SEO while writing an article is essential to make sure your article is relevant to your target audience and will be found by them in search engines. Here are some things to pay attention to while writing:

  • Write with a target audience in mind. What pain points, needs, or desires make your target audience search for your article?
  • Consider keywords or phrases that your audience may search for and naturally blend those keywords into your article. But no keyword stuffing.
  • Look at the search results for those keywords in terms of article length, structure and content and see what could be improved.
  • Structuring your article is essential for your audience and search engines to quickly grasp what your article is about. Break up your article with paragraphs, headings, and images, use lists and bolding to structure your article.
  • All articles must have a meta description and a meta title tag.

Formatting

  • Articles can be written in American or British English as long as it’s consistent.
  • Use active voice rather than passive voice.
  • Avoid meaningless descriptions and words and don’t repeat the same ideas over and over again. Stay focussed.
  • Titles in H1 tags, subtitles in H2 and H3 tags. Main titles should be a maximum of 9 words. Subtitles may be longer. 

Images

Great photos are essential to capture the reader’s attention and convey the message of the Travel Guide, Story or Tip more vividly.

  • An image should be at least 900 pixels wide and 450 pixels tall. Images should be at least 300 dpi. 
  • Photographs are there to bring the article further to life and highlight unique aspects of the destination. We all love beautiful travel photographs. Picture the Taj Mahal from afar or the Colosseum lit by lights at night. Apart from taking beautiful shots, great travel photography is all about telling a story.
  • Through the photographs, we want to highlight different perspectives of the destination, like the surroundings, the architecture, its history, the people who can be found there, maybe the cafe around the corner, or how the place feels like in different seasons. Or, going even further, can a photograph reflect something about the culture of a place or what is going on in society and the world?
  • Place the images directly within the first draft. Make sure that the images appear correctly before submitting your article. Also, include them in a numbered list as a zip file or WeTransfer link.
  • If the content writer cannot provide high-quality photographs, the editor will invite photographers to pitch their photographs.
  • We do not accept images with a brand, logo, external links, watermark, or border displayed on them.
  • All images must have an alt tag and a caption.

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